"Cleanup on Aisle 5", 2021
An endless film about the crippling effects of too many options and how it interferes with our ability to make sustainable choices in the supermarket. Made in collaboration with the Beijer institute and showcased at Svenskt tenn in the exhibition "Food for Thought".

3D and concept: Me & Joel Eriksson
Audio: Isak Lundberg

The idea of the infinity aisle was based on the research of Therese Lindahl.
Trailer for the film.