Art direction and creative concept, Cinematography and VFX for "Hommage", 2022
"Six iconic designers gather around a dinner table. Six unique personalities — observe this honorary dinner that transcends the limits of time and space. Their imprint on fashion history becomes inspiration for twelve emerging designers, continuing the legacy of their predecessors[...]"
This project was based on the theme "Hommage," and we chose an honorary dinner as the creative framework for all collections. The guests included Ann-Sofie Back, Sighsten Herrgård, Augusta Lundin, Biba (Barbara Hulanicki), Gunilla Pontén, and Claude Montana. Therefore we created six characters for whom we cast models, for promotional material of the collections. These characters represented the historical figures that each fashion student used for inspiration in their work.
We also photographed a lookbook with approximately 100 looks and presented everything on a website we created for the project.
Leading up to the fashion show at Stockholm Fashion Week AW22, we also sent out invitations and created a "running order" for everyone at the show in the form of an envelope with small cards featuring all the looks in the show and contact information for participating designers.